I hope this does not come as a big surprise to those of you that consume Vitamin Water. A federal judge ruled that Vitamin Water will not keep you healthy, is not a health product and is nothing more than non carbonated soda posing as a sports drink. “…vitaminwater achieves its nutritional content solely through fortification that violates FDA policy.” I guess it probably doesn’t work to make you a better rapper either (sorry 50 Cent). Details below.
“By including the suggestion that the product will “keep you healthy” or “help bring about a healthy state of physical and mental being” alongside such statements, the quoted language implies that the nutrient content of vitaminwater may help consumers maintain healthy dietary practices. I conclude, therefore, in light of the language and context in which they are used, that the statements on the “defense” and “B- Relaxed” labels constitute implied nutrient content claims which use the word “healthy.” Such claims are in violation of violation of FDA regulations because . . . vitaminwater achieves its nutritional content solely through fortification that violates FDA policy.” (via)