Six years ago my girlfriend Leslie got a scholarship to Boston University in order to pursue a PHD in English. At that moment we decided to take an adventure together, so I sold my two vintage shops, packed up the U-haul and moved to Boston. I spent the first few months here scouting locations and decided to re-open in Harvard Square next to Planet Records. Within the first year of business, I lost $30,000, my truck, and my apartment, and moved into the storage closet of the shop. I worked 360 days straight that year with no days off, except for the 5 to get married to Leslie. We left for our honeymoon having no idea what we were coming back to and that is when the landlord of The Garage came calling. He offered me our current space at less rent than before and we were back in business. The shop has changed tremendously since 2004. First of all, we became a brand. A brand that believes in pointing out the wrongdoings of the world and celebrating the underdog. A brand that puts people over profits by making our t-shirts 100% in America, from the shirt – to the printing – to the labels – to the instore sewing. Secondly, we have built a sizable community in a world that keeps trying to separate & categorize us. The beauty of Proletariat is it is truly diverse – yet within these walls we are all safe and appreciated. We have done our part to keep skateboarding alive in Boston bringing new kids into the scene every year and taking care of the few who were already here. And we were the first store in Boston, and one of the first in the United States, to give graffiti ARTISTS a home where they are understood and celebrated. (R.I.P. Biscuithead) We have made denim, Canoraks, shirts, hats, posters, guitar picks, pins, KingPen Markers, inks, bags, Hoverboards, cd’s, R.U.N. Magazines, etc., but most of all I hope we have made a difference, because unfortunately my time in Boston is up. My wife is finishing up at B.U. this summer and it is time to take off for our next adventure. As for the fate of Proletariat that is completely up to you. I would love to have one of you purchase the store so this project can thrive and continue to support the community that supports it. We can work something out, with the understanding that you keep the same code that I have tried to keep over all these years: People First, Profits Second. Anyways, thank all of you for your continued support, I hope you know none of this would have been possible without your enthusiasm, creativity, and obviously your purchases.
Now, I know some of you might be depressed about this so I am going to throw down a 25% off t-shirt sale on the website to get you fitted for the summer. Offer ends Monday June 14 and items and sizes are limited, just use the coupon code “summer” at check-out. And for all you vintage hounds we got a ton of new tees and westerns in this week as well as a fresh crop of snapbacks. Remember, time is running out to get many of Proletariat’s limited edition tees so if there is one that you have always wanted now is the time and you are getting 25% OFF!