Mitchell Heinrich | Tagging with Scents

Mitchell Heinrich has taken street art to a new level with spray scents. Heinrich says: Scent is interpreted by the limbic system which is very closely tied to emotion and memory. This leads me to believe that interacting with people using scent can potentially be a much more powerful medium than paint since people experiencing it can’t help but react to it. The goal of this project is to realize the potential of smell as art and to explore different ways of using it to interact with people. [via]