Today is Joe’s birthday (9/11). Joe has been an intricate part of Proletariat and Thatsthehookup.com for many, many, moons. Joe’s girlfriend Lis has also been an essential part of Proletariat life and they actually went on their first date on Lis’s birthday (9/19) at our custom sneaker battle, Snek Atak 2 way back in 2007! Here is a photo of the two of them on their first date. Read More

I really have no idea how I met Justin. I know I met him in the shop, but I can’t remember the timeline of our friendship. Anyways Justin is the man. He’s a loyal friend, talented artist, funny as hell, and liked by just about everyone he meets. This shop wouldn’t be the same without him and he has helped out a ton over the past couple of years. Today is his birthday, so wish him well! Read More

Happy Birthday to our amazing friend Nate Donmoyer. Go celebrate his birthday tonight (if you are in Boston) at The Good Life bar where Nate will be spinning as SHUTTLE (Ninja Tune). I wish I was in Boston to experience another one of his amazing DJ sets! More goodness below Read More